i) On success

Your returns are increasing, you have fostered a community ethic in your organization, and you are starting to see some of all that hard work paying off. Under most people’s definitions — and perhaps your own — you’ve become a successful business. You’re happy, excited even, but most of all you’re wondering: what next?


ii) Greater, but not more difficult

In 1949, Winston Churchill declared: “success always demands a greater effort.” Like many other times in his life and career as Prime Minister of Britain, Churchill was speaking a simple and yet often forgotten truth. Success is not a final destination, it is a process of growth and greater development. Further, success is not found in a repetitive and continuous strategy, but is actually defined in terms of a “greater effort.” While the effort may be greater, it certainly does not have to be harder, or more difficult.


iii) A SWOT Law approach to success

At SWOT Law, we aim to further business strategy within a legal framework. This involves not only building upon what has worked before, but taking your business to new levels of success through creative, unique, and tailored situation management. We take time old strategies and alter them to fit the continuously changing business environment of the twenty-first century.